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Magnolia Bakery Cupcake by Matt Richardson

August 20, 2009

Magnolia Bakery Cupcake
by Matt Richardson

What a beautiful photo! Of course, the fact that it’s a cupcake makes it more so a feast for the eyes. Cupcake by Magnolia Bakery. Photo by Matt Richardson.

Magnolia is a renown New York City Bakery that’s become part of pop culture, due in part for a role in a Sex and the City episode. And, they make iconic cupcakes too. The Hummingbird, Red Velvet and Devil’s Food cupcakes are a few of their best.

It’s been confirmed that Magnolia is indeed opening its first Los Angeles store in the near future. When I was up in L.A. on August 1st, I heard that a “New York” bakery was opening a store ” down the street from Joan’s on Third.” The location is still unknown.

Magnolia has its work cut out for it. West Hollywood is Cupcake Central: Sprinkles, Sprinkles Pantry. Crumbs Bake Shop, Joan’s on Third, Cupcake and Art, Toast, Milk, Susina’s, Canter’s, (yes, they sell cupcakes), Buttercake, Sweet Lady Jane, Cake and Art and, Melli Belli are all within miles of each other.

Too many cupcakes? The more the merrier. I believe in the theory of “Cupcake Darwinism.” Only the best will survive.

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