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TOAST Bakery in West Hollywood

August 14, 2009

Vanilla Vanilla Cupcakes

Black and White Cupcakes


Chocolate Chocolate Cupcakes

Red Velvet Cupcakes

Peanut Butter Chocolate Cupcakes

Carrot Cake Cupcakes


Be prepared for a long wait to be seated


TOAST Bakery on Third Street
West Hollywood

All Photos by Zen Cupcake via iPhone

See that cute little cupcake sign that says, “Welcome! Please wait to be seated”? During the weekend you could turn to stone before you get a seat at TOAST. I kid you not. This place was packed every time we drove by. By chance we snagged a parking spot three blocks away and decided to walk over and try the cupcakes. After waiting for what seemed an eternity, (45 minutes) we entered the eatery to gaze at the cupcakes. TOAST has lots of cupcakes, but apparently not a lot of help. I stood by the bakery case taking photos and even wandered behind the counter hoping someone might notice me. Not a glance. You’d have to set yourself on fire to get any attention at this place.

At one point a guy did ask me if I was looking for something. Jokingly, I said, “Cockroaches. I’m the Health Inspector.” With a straight face he responded, “You’ll have to wait and speak with the manager.” Well, I set the record straight and asked to buy a cupcake since we wouldn’t have sit-down service in this millennium. I pointed to my selection and Straight Faced Guy picked up a pair of tongs and extricated my cupcake from the bakery case. Looking around for a dish to no avail, I solved that problem by extending my palms to take possession of my long awaited cupcake and asked how much I owed. Straight Faced Guy: “It’s on the house.”

Okay, the cupcake was a freebie. That certainly compensated for a 45 minute wait in the heat. Not. Anyway, I’m over it. My choice was a peanut butter and chocolate cupcake. Honestly, I really enjoyed it. It was an old-fashioned kind of cupcake. Fresh, dense, moist cake with thick-rich-peanut butter-flavored buttercream frosting. Truth be told, these are not pretty-painstakingly-frosted-decorated-designer-gourmet-upscale-sculpted-stylish-chic cupcakes. This is a cupcake you want to eat, not gaze at lovingly. In fact, they look like someone baked them at home and brought them to work. TOAST serves full size cupcakes at a good old price of only $1.95.

If you want a homemade cupcake at a bargain price TOAST is the place to go. Be prepared for the frustration of trying to find a parking place in the same zip code and expect a longer than usual wait for seating. By the way, TOAST does not take reservations.

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