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U.K. Health Campaign Labels Cupcakes Deadly

April 13, 2009
“Is a premature death so tempting?”

The British Department of Health has created a new ad campaign, which includes the referenced photo of a young normal sized girl eating a “fairy cake” or cupcake as it is known in the U.S. The caption of the photo reads, “Is a premature death so tempting?”

“Demonising foods like fairy cakes, which are fun to make at home, is a bit counterproductive and we risk giving children complexes about food.”

Not surprisingly, it has caused outrage from parents, medical providers and the cooking industry. Parents fear the scare tactics of the campaign will trigger eating disorders of teenage girls. The government countered that obesity costs the British taxpayers £4.2 billion a year from related diabetes and heart ailments, which are co-morbidities of the obese.

One Comment leave one →
  1. PetalsYoga permalink
    April 13, 2009 7:33 pm

    How about instead of picking on cupcakes we give children the tools they need in order to have healthy relationships with food, families, friends, and most importantly with themselves? This really burns my grits! By focusing on one food over another we get farther away from the real causes of obesity and weight disorders… poor self-esteem and/or unhealthy habits. Neither of which will be solved by shunning “fairy cakes”. What a joke. Sorry for the outburst, I feel better now. I think a cupcake would help even more… just kidding!

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