Crumbs Bake Shop Reports 25% Sales Increase
Crumbs Bake Shop reports a 25% increase in sales over last year, even in the face of expansion.
Everyone, it seems, loves cupcakes. Even New York landlords. When drafting a lease for a NY store last fall, the landlord drafted a stipulation requesting a dozen cupcakes at its monthly sales meetings. There may be no such thing as a free lunch, but for Crumbs landlord there are free cupcakes once a month.
Cupcakes are definitely here to stay.