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Crumbs Bake Shop Reports 25% Sales Increase

April 13, 2009
Crumbs Bake Shop, NY

Think cupcakes have jumped the shark or a victim of the economic recession? Think again.

Crumbs Bake Shop reports a 25% increase in sales over last year, even in the face of expansion.

Everyone, it seems, loves cupcakes. Even New York landlords. When drafting a lease for a NY store last fall, the landlord drafted a stipulation requesting a dozen cupcakes at its monthly sales meetings. There may be no such thing as a free lunch, but for Crumbs landlord there are free cupcakes once a month.

Cupcakes are definitely here to stay.

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One Comment leave one →
  1. Jennifer permalink
    April 13, 2009 5:39 pm

    Its so funny how some things are recession proof. I guess because everyone can afford a cupcake!!And it makes you feel better too!

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